It is a worldwide annual campaign taking place in October, involving thousands of organisations, to highlight the importance of breast awareness, education and .
Every year thousands of people across the country take part in wear it pink for Breast Cancer Now. Register for your free fundraising pack.
October is Breast Cancer Awareness Month, an annual campaign to increase wear a pink ribbon during October or year-round; Share about Breast Cancer.
A pink ribbon symbolizes breast cancer awareness. The merging of ribbon and symbolism in the United States came about in two huge leaps. The first occurred .